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Hot Tools Pro Artist Black Gold Ionic 1-inch Flat Iron: the downsides first

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#3 of 8
$$Flat ironScore 3.9/5
4%
of Amazon ratings are 1–2 stars
(checked 2026-10-10)
The 8,869-rating pool is shared with the 1¼-inch version (B07KSQZ4MR).

Reviewed's best overall flat iron: the fastest heat-up it measured, fine temperature control and a ready chime, at about $70. Some Amazon owners report it dying within months.

Top complaints

What owners love

  • Fastest heat-up, fine control

    Reviewed measured about 14 seconds to heat, with a quick reheat. It runs 205-455°F in 10° steps on a wheel with a digital screen, and chimes when ready.

    Source: Reviewed
  • Smooth on curly hair

    Reviewed says it smoothed curly hair with no tugging or grittiness. The rounded edges also curl. It comes with a glove and a 9-foot cord.

    Source: Reviewed
  • Owners call it their best

    Amazon owners call it the best flat iron they've owned, praising its performance (981 positive vs 77 negative mentions), smooth glide and professional-looking results.

Good for
  • Fast heat-up (about 14 s)
  • Curly hair that needs smoothing without tugging
  • Straightening plus curling

Scores (tap for why)

  • Straightening results4.0
    Why 4.0?Reviewed smoothed curly hair with no tugging. Amazon owners praise professional-looking results.
  • Hair-friendly heat3.5
    Why 3.5?It goes as low as 205°F in 10° steps, and there was no tugging (Reviewed). There is no damage test.
    Source: Reviewed
  • Heat-up & temperature control4.5
    Why 4.5?About 14 s heat-up, the fastest Reviewed timed, plus 10° steps, a digital readout and a chime. Amazon heating feedback is mostly positive (539 vs 121).
  • Ease of use4.0
    Why 4.0?Clear wheel and screen, a ready chime and a 9-foot cord (Reviewed). Amazon ease-of-use mentions are mostly positive (135 vs 20).
  • Durability3.5
    Why 3.5?Reviewed lists 'durable', and the 1-2 star share is a low 4%, but Amazon durability mentions lean negative (some failures within two months).

What experts say

  • Reviewed: Best overall (updated 2024-12-02): chimes when ready, durable, wide temperature range, and 'none that we could find' for cons.
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