(checked 2026-10-10)Small sample (182 ratings).
PCMag's top pick and TechRadar's best creative camera: the most capable all-analog Instax, with built-in color effects, bulb and sports modes, and exposure control. The battery has to come out to charge, the plastic lens needs flash indoors, and Wirecutter would rather spend the money on the Mini Evo.
Film cost: Instax Mini film: about $0.70 a picture in a 20-pack, about $0.80 for black-and-white (PCMag review). Every shot is printed, and creative experiments can waste film (TechRadar).
Top complaints
- Battery must be charged outside the camera
PCMag and TechRadar both list no in-camera charging as a con. PCMag says it's easy to forget or lose the small USB-C charging cradle.
Source: PCMag review, TechRadar - Weak in low light
PCMag says its dim plastic optics require flash indoors. Amazon's review summary says several owners report it performs poorly in low light.
- Learning curve and wasted film
TechRadar warns that creative experiments sometimes miss, wasting film, and that parallax compensation takes getting used to. PCMag notes there's no selfie mirror. Amazon owners mention a learning curve. Wirecutter found it more plasticky than the Mini Evo, with fewer creative options.
What owners love
- Most creative analog Instax
Internal LEDs add color tints and light leaks. It also has bulb and sports modes, multi-exposure and exposure compensation (PCMag, TechRadar). Amazon owners appreciate the customization options.
- Good-looking and well built
TechRadar calls it good-looking and well built, with the SQ40's retro styling. PCMag calls it the most attractive Mini camera in Fujifilm's lineup.
Source: TechRadar, PCMag review - Battery outlasts its rating
Fujifilm rates the rechargeable battery at 100 photos. PCMag's battery bar barely dropped after nearly five packs of film.
Source: PCMag review
- You just want point-and-shoot (a Mini 12 costs less than half)
- You shoot indoors without flash
- You want selfies with a mirror
- Hobbyists who want to experiment on real film
- Long exposures and double exposures
- A stylish analog Instax
Scores (tap for why)
What experts say
- PCMag: Most advanced Instax Mini camera, rated 4.5 (Outstanding) and PCMag's overall favorite (updated 2026-07-06). The cons are no in-camera charging, no selfie mirror and dim optics that need flash indoors.
- TechRadar: Best creative instant camera. The cons are that the battery can't charge in the camera and parallax compensation takes getting used to.
- Wirecutter (NYT): Not a pick. It offers fewer creative options and less control than the similarly priced Mini Evo and feels more plasticky.