ConsFirst / Bluetooth item trackers

Apple

Apple AirTag (2nd Generation): the downsides first

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#1 of 8
$$Apple Find MyiPhone and iPad onlyScore 4.4/5
8%
of Amazon ratings are 1–2 stars
(checked 2026-10-11)

The top pick for iPhone owners at Wirecutter, PCMag and Tom's Guide: Apple's huge Find My network and the longest-reaching precision finding make it the easiest tracker to recover. It does nothing for Android users, needs a holder to attach to keys, and still runs on a coin battery.

Subscription: None: Find My, including left-behind alerts and sharing, has no fee (Wirecutter, PCMag)

Top complaints

What owners love

  • The biggest finding network

    Wirecutter says Apple's Find My network has over 2 billion active devices, which makes recovery more likely than with any other tracker. Tom's Guide's luggage kept updating abroad even without a data plan.

  • Longer-range Precision Finding and a louder speaker

    In Wirecutter's tests Precision Finding started from 58 to 150 feet away and the chirp was audible at about 80 feet. Tom's Guide measured about 74 feet versus 50 for the first AirTag, and Amazon owners praise the accurate tracking.

  • Easy setup and free left-behind alerts

    Wirecutter calls setup simple and foolproof and likes the adjustable Notify When Left Behind alerts, sharing with up to five people and lost-luggage links for airlines.

Good for
  • iPhone owners tracking keys, bags and luggage
  • Pinpointing a lost item nearby with on-screen arrows
  • Sharing a tracked item with family or an airline

Scores (tap for why)

What experts say

  • Wirecutter (NYT): Top pick for iPhone users (updated 2026-10-01): more reliable than the original, with longer precision finding and a much louder speaker.
  • PCMag: Editors' Choice and best tracker for iPhone users (4.5, Outstanding; updated 2026-07-10). The cons are no Android support, no phone finding and no way to attach it without accessories.
  • Tom's Guide: Best key finder for iPhones and 'the most findable tracker I've tested', but it still uses a coin battery.
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