(checked 2026-10-10)Small sample: 922 ratings.
Wirecutter's top pick and PCMag's best budget pick: about $40, with a keyboard plus a phone app, and laminated labels that survived repeated dishwasher runs. The catches: it only takes one 12mm tape type, it needs six AAA batteries (not included), and its Bluetooth has to be reconnected every time.
Top complaints
- Bluetooth must be reconnected every time
Wirecutter says it has to be manually connected to the app each time you turn it on, and the connection takes a couple of minutes. Amazon's summary says Bluetooth connectivity gets mixed feedback, with several owners reporting poor connectivity.
- Batteries and adapter not included, and batteries run down
It needs six AAA batteries or an AC adapter, and neither comes in the box (Wirecutter, PCMag). PCMag lists the adapter at $23.49. Amazon owners say the batteries run out quickly.
- Wastes tape, and only one tape width
Wirecutter says it wastes up to 2.5 cm of tape per label unless you use chain printing, and its long-term tester calls it 'a lot of plastic waste'. PCMag's main con is that it supports only one width and type of tape (12mm), and the included starter tape is about half length.
What owners love
- Very durable labels
Wirecutter says Brother labels are the most durable it has tested: the PT-N25BT's labels didn't fade, smudge or tear after several dishwasher cycles. Amazon owners praise the label quality.
- Cheap refills
PCMag says all of its 17 tapes cost $6.99 for about 13 feet, or about 4.4 cents per inch. Wirecutter says other Brother models charge $15 to $25 for slightly wider rolls.
- Keyboard plus an easy app
PCMag says both standalone printing and the Design&Print 2 app are easy to use, and it found the app's templates even easier than the keyboard. Amazon owners like the app and how easy cartridges are to swap.
- You need wider tapes or specialty tapes
- You want a rechargeable battery
- You have large hands (the keyboard is cramped)
- Home organizing on a budget with durable labels
- People who want both a keyboard and a phone app
- Cheap refills (about $7 per 13-ft tape)
Scores (tap for why)
What experts say
- Wirecutter (NYT): Top pick (updated 2026-10-01). The flaws it lists are a small keyboard, tape waste, Bluetooth that must be reconnected and no rechargeable battery.
- PCMag: 3.5, best budget label printer for industrial-style labels. The cons are no LCD backlight, one tape width and type, and batteries and adapter sold separately.