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A cordless iron with flexing plates. Reviewers found it fast and kind to hair, but it is about twice the weight of a regular iron, and testers disagree on snagging. At $400-500, most reviewers say it isn't worth it.
Top complaints
- Heavy and bulky
TechRadar weighed it at 561 g cordless, versus 302 g for the ghd Platinum+, and curling hurt the tester's wrists. Tech Advisor measured 568 g. Good Housekeeping, Reviewed and Wirecutter all call it heavy or bulky, and Wirecutter says it was cumbersome on shorter hair.
- Very expensive
Tech Advisor says it costs about twice as much as rivals without 'jaw-droppingly' different results. TechRadar says that at this price it can't forgive the flaws, and Reviewed lists price as a con.
- Snagging, extra passes, creaky feel
Good Housekeeping found it pulled and snagged hair more than other irons. Reviewed needed multiple passes and dropped strands with its short 3.5-inch plates. TechRadar heard clicks and creaks, found the plastic cheap-feeling and the flight-safe clip fragile.
What owners love
- Truly cordless
Dyson claims about 30 minutes per charge. TechRadar regularly got close to 40, while Tech Advisor got 'comfortably over 20'. It charges on a magnetic stand and can also run corded.
Source: TechRadar, Tech Advisor - Fast styling, healthy-looking hair
TechRadar's straightening time fell from about 5 minutes with the ghd Platinum+ to 2. It worked on the lowest setting with fewer snapped ends, and kept volume. Wirecutter got smooth, glossy, straight hair.
Source: TechRadar, Wirecutter (NYT) - Steady heat, useful extras
Good Housekeeping's lab found it held a steady plate temperature for 15 minutes, with an outer surface that stays cool. Wirecutter liked the charging stand and travel lock.
- Your wrists tire easily (about 560 g)
- You have short hair
- You're on any kind of budget
- Cordless styling and travel
- Keeping volume while smoothing
- Fine to medium hair
Scores (tap for why)
What experts say
- TechRadar: It performs like no other styler TechRadar has used, but it is heavy, unattractive and too expensive. TechRadar would choose the ghd Platinum+ every time.
- Tech Advisor: Well made and effective (2021-10-14), but about twice the price of rivals. The results are not noticeably better than a good ceramic iron, and battery life is short.
- Good Housekeeping (via AOL): A pick for cordless use (2023), but heavy and bulky, it snagged more than other irons, and hair struggled to stay straight in humidity.
- Wirecutter (NYT): Not a pick: smooth, glossy results and useful extras, but too bulky to store and use, especially on shorter hair.