(checked 2026-10-10)General-purpose item-tracker listing; most ratings aren't about pet use.
A cheap, excellent item finder that PCMag lists as its iPhone-friendly Bluetooth option in its pet tracker guide. But it's not a real-time pet tracker: it updates only when an iPhone passes nearby, Wirecutter found AirTag updates far less frequent than any GPS tracker, and Apple says it isn't meant for tracking pets.
Subscription: None mentioned in PCMag's review; it locates through nearby Apple devices (Find My network) and needs an iPhone
Top complaints
- No real-time tracking
Wirecutter's AirTag test updated the dog's location far less often than any GPS tracker, only when the dog came within Bluetooth range of an iPhone, and sometimes not at all. PCMag says the location is only as accurate as the last iPhone that passed by.
- Not designed for pets
PCMag notes Apple clearly states the AirTag is meant to find lost items, not keep tabs on family, friends or pets. Wirecutter dismissed general-purpose Bluetooth trackers for finding a pet on the run.
- iPhone only; needs a holder
PCMag lists no Android support and no way to attach it without accessories. Amazon owners report mixed connectivity, with some saying it won't pair with their iPhone.
What owners love
- Precise close-range finding
Precision Finding now works from 1.5 times farther away and from an Apple Watch, and the speaker is louder (PCMag). Amazon owners praise the accurate tracking and Precision Finding.
- Year-long, replaceable battery
It takes a standard CR2032 coin cell that Apple says lasts about a year, and it's IP67 water-resistant (PCMag).
Source: PCMag AirTag (2nd Gen) review - Cheap and easy
It costs $29 (PCMag), and Amazon owners find it easy to set up and use.
- Your dog runs off in rural or low-traffic areas
- You use Android
- You need escape alerts or live tracking
- Indoor cats or dogs that hide nearby
- iPhone owners on a tight budget
- A backup to a GPS tracker
Scores (tap for why)
What experts say
- PCMag: Best Bluetooth Tracker for iPhone Owners in its pet tracker guide (4.5 Outstanding as an item tracker).
- Wirecutter (NYT): Dismissed: the AirTag updated a dog's location far less frequently than any GPS tracker Wirecutter tested.