ConsFirst / Pet GPS trackers

Apple

Apple AirTag (2nd Generation): the downsides first

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#2 of 7
$Bluetooth tagScore 3.5/5
8%
of Amazon ratings are 1–2 stars
(checked 2026-10-10)
General-purpose item-tracker listing; most ratings aren't about pet use.

A cheap, excellent item finder that PCMag lists as its iPhone-friendly Bluetooth option in its pet tracker guide. But it's not a real-time pet tracker: it updates only when an iPhone passes nearby, Wirecutter found AirTag updates far less frequent than any GPS tracker, and Apple says it isn't meant for tracking pets.

Subscription: None mentioned in PCMag's review; it locates through nearby Apple devices (Find My network) and needs an iPhone

Top complaints

  • No real-time tracking

    Wirecutter's AirTag test updated the dog's location far less often than any GPS tracker, only when the dog came within Bluetooth range of an iPhone, and sometimes not at all. PCMag says the location is only as accurate as the last iPhone that passed by.

  • Not designed for pets

    PCMag notes Apple clearly states the AirTag is meant to find lost items, not keep tabs on family, friends or pets. Wirecutter dismissed general-purpose Bluetooth trackers for finding a pet on the run.

  • iPhone only; needs a holder

    PCMag lists no Android support and no way to attach it without accessories. Amazon owners report mixed connectivity, with some saying it won't pair with their iPhone.

What owners love

Good for
  • Indoor cats or dogs that hide nearby
  • iPhone owners on a tight budget
  • A backup to a GPS tracker

Scores (tap for why)

What experts say

  • PCMag: Best Bluetooth Tracker for iPhone Owners in its pet tracker guide (4.5 Outstanding as an item tracker).
  • Wirecutter (NYT): Dismissed: the AirTag updated a dog's location far less frequently than any GPS tracker Wirecutter tested.
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