ConsFirst / Smartwatches & fitness trackers

Apple

Apple Watch SE (3rd generation): the downsides first

We may earn a commission when you buy through our links. It never changes what we report. Learn more

#5 of 8
$$SmartwatchiPhone onlyScore 3.4/5
4%
of Amazon ratings are 1–2 stars
(checked 2026-10-10)

Wirecutter's top pick for iPhone owners and its best smartwatch for fitness tracking, with an always-on screen and most of the flagship's health features for $249. The trade-off is battery life: it needs charging about once a day, which is the top complaint from Wirecutter and from low-star buyers.

Top complaints

What owners love

  • Most of the flagship for much less

    Wirecutter says the always-on display, S10 chip and features like sleep apnea notifications, fall and crash detection, and a Sleep Score make the cheapest Apple Watch the best one for most people.

  • Accurate workout tracking

    In Wirecutter's fitness-tracker tests it measured heart rate accurately and slightly beat the Fitbits on distance, though it undercounted steps. Amazon owners say it tracks sleep and gym activity well.

  • Fast charging

    Wirecutter measured 53% after 30 minutes and 96% after an hour, much faster than the previous SE.

Good for
  • iPhone owners who want a full Apple Watch for less
  • Smaller wrists (40 mm case)
  • Accurate workout and heart-rate tracking

Scores (tap for why)

What experts say

  • Wirecutter (NYT): Top pick for iPhone owners (updated 2026-09-17). The flaws are average battery life, a screen that may feel small, and limited color options.
  • Wirecutter (NYT): Best smartwatch for tracking fitness (updated 2026-10-01), but its battery life is the worst of the guide's picks.
  • Tom's Guide: Listed under 'Also consider': basically a cheaper Series 10 that drops hypertension alerts, ECG and blood-oxygen monitoring.
Check price on AmazonWe don't list prices — they change daily. Paid link.

If that catch is a deal-breaker

Highly ranked smartwatches & fitness trackers whose biggest complaint is something else.

See all 8 smartwatches & fitness trackers ranked →