ConsFirst / Streaming devices

Streaming devices: the downsides, first

Streaming devices get few 1–2 star Amazon ratings (3–12% for the ones we checked), but crashes and dropped connections come up for five of the eight, and ads or a home screen that pushes the maker's own content come up for four. Several list prices went up in mid-2026. Here are the most popular streaming sticks and boxes in the US, with their downsides first.

8 models compared25 sources readUpdated October 2026

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What streaming device owners complain about most

  1. Crashes and dropped connections. Freezes, crashes, Wi-Fi drops or stutter come up for five of the eight devices.
  2. Ads and maker-first home screens. Home-screen ads and interfaces that push Prime, Apple or the maker's content come up for four devices.
  3. Remote gripes. Finicky remotes, remotes that fail, laggy voice or missing features come up for five devices.
  4. Higher prices. Premium boxes are expensive, and Roku, Amazon and Apple raised list prices in 2026; Google's is now $149.99.
  5. Format and casting gaps. Missing Dolby Vision or Atmos, no AirPlay or Chromecast, and app gaps come up for some devices.

All 8 streaming devices, ranked

Ranked by test scores, minus how common and serious the complaints are. How we rank

#1
Apple

Apple TV 4K (3rd Gen, 2022)

$$$Box with smart-home hubScore 4.2/5
3%
of Amazon ratings are 1–2 stars
(checked 2026-10-10)
1,750 ratings for the Wi-Fi 64GB model; the Wi-Fi + Ethernet 128GB model has a separate listing. No 'Customers say' summary was shown.

The fastest box testers have used, with clean tvOS, Dolby Vision, HDR10+ and Atmos, and a HomeKit/Thread hub. Apple raised its price to $199 in June 2026, it puts Apple's own content first, and the touch remote can be finicky. A new Apple event is set for Oct. 13, 2026, so a refresh is possible.

Top complaints

  • Expensive, and now pricier

    CNET lists it as 'still a lot more expensive than rival, capable streamers' and Tom's Guide as 'still expensive'. PCMag notes Apple raised the price by $70 to $199 on June 25, 2026, citing memory costs.

  • Finicky remote, no Find My

    PCMag found the touchpad overly sensitive and the lack of a home button unintuitive (both can be changed in settings). Wirecutter calls the remote sometimes finicky, and Tom's Guide lists no Find My remote feature.

  • Apple-first, with some gaps

    Wirecutter says it puts Apple's content at the forefront. PCMag found tvOS and the Apple TV app confusingly overlapping, no live TV guide, no YouTube Music, and Siri only via the remote. Ethernet is only on the pricier model (CNET).

What owners love

  • Fastest load times

    Tom's Guide says the A15 chip beats the Fire TV Cube and Roku Ultra on loading Netflix, YouTube and Disney+. CNET timed it at 8 seconds vs 14 for the Roku Ultra (2024) and says it's quicker than the Google TV Streamer.

  • Top formats and Apple integration

    Dolby Vision, HDR10+, HLG, Atmos and lossless audio; easy setup from an iPhone; works as a HomeKit hub (PCMag). Tom's Guide notes Thread support for Matter.

  • Still getting updates

    tvOS 27 arrived on Sept. 15, 2026 for the 2nd and 3rd Gen Apple TV 4K, with faster app launches and quicker AirPlay (Tom's Guide).

Good for
  • iPhone, Mac and HomeKit households
  • The fastest app loading
  • Apple Arcade and Apple Fitness+

Scores (tap for why)

What experts say

  • Tom's Guide: Best for Apple users (updated 2026-10-01). Fastest app loads and the cleanest interface; still expensive and no Find My remote.
  • PCMag: 3.5/5, best for Siri users. Fast and well integrated, but pricey, with confusing app overlap and Siri only through the remote.
  • CNET: Best for gamers and power users, 8.0/10. Speedy, but much pricier than rivals and Apple Arcade gaming remains thin.
  • Wirecutter (NYT): Not a pick: zippy and intuitive but Apple-content-first and not much more powerful than the cheaper Google TV Streamer.
Full breakdown →Check price on AmazonWe don't list prices — they change daily. Paid link.
#2
Google

Google TV Streamer (4K)

$$$Box with smart-home hubScore 4.0/5
12%
of Amazon ratings are 1–2 stars
(checked 2026-10-10)
4,299 ratings; the listing may pool the Hazel and Porcelain colors.

Wirecutter's top pick: very fast, with the best cross-app home screen and search, plus a Google Home and Matter hub built in. It's Wi-Fi 5 only, has no hands-free voice or AirPlay, and Google's store now lists it at $149.99, up from the $99 most reviews were written at.

Top complaints

  • Price went up

    Reviewers note it launched at $99, twice the old Chromecast with Google TV, and CNET lists 'costs twice what most streaming sticks do' as a con. Google's own store now lists it at $149.99. Amazon's review summary says some owners consider it overpriced.

  • Busy interface, some app gaps

    CNET calls the interface very busy, says the content rows can't be customized and the simpler apps-only mode disables search. At its 2024 review CNET found Apple Music and BritBox didn't work and Xbox Cloud Gaming, Luna and PlayStation Plus were missing. Amazon owners report trouble with unofficial apps.

  • Wi-Fi 5, no hands-free voice, no AirPlay

    Wirecutter lists Wi-Fi 5 only, no far-field microphones and no Alexa, Siri or AirPlay 2 support as flaws, and wishes an HDMI cable were included. PCMag notes the cheaper Onn 4K Pro has Wi-Fi 6 and hands-free voice. Amazon's summary says some owners report units that stop working.

What owners love

  • Fast, with the best content home screen

    Wirecutter says apps boot instantly and it felt faster than the Roku Ultra; Google TV shows what you were watching across services and searches all of them without pushing one store.

  • Smart-home control on the TV

    Tom's Guide could view cameras and dim lights from an on-screen Google Home panel. It works as a Google Home hub with Matter and Thread (Wirecutter).

  • Good remote with a finder button

    Wirecutter calls the remote's navigation pad fast and accurate. A button on the box makes the remote chime, which Tom's Guide could hear through couch cushions. Amazon owners praise the 4K picture and easy setup.

Good for
  • Subscribers to many services who want one home screen
  • Google Home and Nest households
  • A wired Ethernet setup

Scores (tap for why)

  • Speed & interface4.5
    Why 4.5?Wirecutter found it faster than the Roku Ultra and the Onn box. CNET found the Apple TV 4K quicker and a slow 42-second restart.
  • Apps & formats4.0
    Why 4.0?Dolby Vision, HDR10+, Atmos and Google Cast (Wirecutter, Tom's Guide), but no AirPlay, and CNET found some app and cloud-gaming gaps.
  • Ads & privacy3.5
    Why 3.5?Wirecutter says Google TV is more service-neutral than Amazon or Apple. CNET calls the content-heavy home screen very busy. No microphones on the box itself.
  • Remote4.5
    Why 4.5?Fast, accurate pad and a remote finder (Wirecutter, Tom's Guide); CNET would have preferred a rechargeable battery to AA cells.
  • Wi-Fi & reliability3.5
    Why 3.5?Gigabit Ethernet but only Wi-Fi 5 (Wirecutter, PCMag). 12% of Amazon ratings are 1-2 stars, with some owners saying it stopped working.

What experts say

  • Wirecutter (NYT): Top pick (updated 2026-03-05): fastest and best at organizing content, with Dolby Vision and Atmos. Its flaws are Wi-Fi 5, no hands-free voice, no AirPlay and no HDMI cable in the box.
  • Tom's Guide: #2, best for live TV (updated 2026-10-01). It praises the smart-home controls and Gemini features; the cons are the higher price and that it can't fit behind a TV.
  • CNET: Best for Android users, 8.2/10. Powerful and great for smart homes, but the interface is busy and the Apple TV 4K is quicker.
Full breakdown →Check price on AmazonMaker's pageWe don't list prices — they change daily. Paid link.
#3
Amazon

Amazon Fire TV Cube (3rd Gen)

$$$BoxScore 3.7/5
10%
of Amazon ratings are 1–2 stars
(checked 2026-10-10)
16,034 ratings; the listing may include reviews of earlier Cube generations.

PCMag's pick for hands-free Alexa: a fast box with Ethernet, Wi-Fi 6E and an HDMI input that puts Alexa over your cable box. It's expensive at $199.99, Prime-first like other Fire TVs, has no AirPlay or Cast, and 1 in 10 Amazon ratings are 1-2 stars, with crash and Wi-Fi complaints.

Top complaints

What owners love

Good for
  • Hands-free Alexa control of the TV and smart home
  • Routing a cable box or console through Alexa
  • Wired Ethernet setups

Scores (tap for why)

  • Speed & interface4.5
    Why 4.5?Quick menus, Alexa and app switching (PCMag); Amazon owners praise speed. Tom's Guide found the Apple TV 4K faster at loading apps.
  • Apps & formats4.0
    Why 4.0?Dolby Vision, HDR10+, Atmos and HDMI input, but no AirPlay or Google Cast (PCMag).
    Source: PCMag review
  • Ads & privacy2.0
    Why 2.0?Prime content up front like other Fire TVs (Wirecutter), whose home screens CNET and Tom's Guide describe as ad-heavy. Always-listening mics can be muted (PCMag).
  • Remote4.5
    Why 4.5?Hands-free voice means you often don't need the remote, which adds TV, channel and recents buttons (PCMag).
    Source: PCMag review
  • Wi-Fi & reliability3.5
    Why 3.5?Wi-Fi 6E plus Ethernet (PCMag), but Amazon owners report crashes and Wi-Fi issues; 10% of ratings are 1-2 stars.

What experts say

  • PCMag: 4.0/5, Editors' Choice; best for hands-free Alexa in the roundup (updated 2026-04-30). The only real complaint is cost.
  • Wirecutter (NYT): Not a pick: appeals to Alexa die-hards, but it is Prime-first and too specialized.
Full breakdown →Check price on AmazonWe don't list prices — they change daily. Paid link.
#4
Roku

Roku Ultra (2024)

$$$BoxScore 3.6/5
9%
of Amazon ratings are 1–2 stars
(checked 2026-10-10)
8,913 ratings.

The best Roku box: Wi-Fi 6, Ethernet, Dolby Vision and Atmos, and a backlit hands-free Voice Remote Pro. Testers disagree on speed (Wirecutter found it sluggish next to Google TV), Tom's Guide flags intrusive ads, and Roku raised its list price from $100 to $150 in July 2026.

Top complaints

  • Expensive for what it adds

    Tom's Guide and PCMag list the price as a con. CNET says a speed bump, faster Wi-Fi and Bluetooth aren't enough for a flagship, and the new remote can be added to any Roku for $30. Roku raised its list price to $150 in July 2026.

  • Crashes and dropped connections for some

    Amazon's review summary says connectivity is mixed, with some owners reporting frequent disconnections, and that some say the device crashes or freezes weekly and the remote doesn't work properly.

  • Remote lost the headphone jack; voice lags

    PCMag and CNET note the new Voice Remote Pro drops the 3.5mm headphone jack. CNET found it slower to respond to 'Hey Roku' than the old remote, and PCMag calls Roku's voice features stiff.

What owners love

Good for
  • Roku fans who want the fastest Roku
  • Wired Ethernet or Wi-Fi 6 homes
  • A rechargeable remote you can find by voice

Scores (tap for why)

  • Speed & interface3.5
    Why 3.5?Fast per PCMag and Tom's Guide, but Wirecutter found it sluggish next to Google TV boxes and CNET timed it well behind the Apple TV 4K.
  • Apps & formats4.0
    Why 4.0?Dolby Vision, HDR10+, Atmos, AirPlay and USB media; no Twitch app (PCMag).
    Source: PCMag review
  • Ads & privacy3.0
    Why 3.0?Tom's Guide lists intrusive ads; the remote's microphone has a physical mute switch (PCMag). A 2024 Tom's Guide review called Roku's interface ad-free, which its current guides contradict.
  • Remote4.0
    Why 4.0?Backlit, rechargeable, hands-free with a finder (PCMag), but no headphone jack and slower wake-word response (CNET).
  • Wi-Fi & reliability3.5
    Why 3.5?Wi-Fi 6 plus Ethernet (PCMag), but Amazon owners report disconnections and weekly crashes; 9% of ratings are 1-2 stars.

What experts say

  • PCMag: 4.0/5, most advanced Roku. Fast and well connected, but pricey, with voice features behind rivals and no Twitch app.
  • Tom's Guide: Best premium Roku (updated 2026-07-28). Incredibly fast with the Voice Remote Pro; the cons are price, limited smart-home features and intrusive ads.
  • CNET: 7.9/10. The best Roku yet but only marginally faster; the Apple TV 4K loaded a test movie in 8 seconds vs 14.
  • Wirecutter (NYT): Not a pick: substantially more sluggish than the Google TV Streamer and even the Onn budget box.
Full breakdown →Check price on AmazonWe don't list prices — they change daily. Paid link.
#5
Amazon

Amazon Fire TV Stick 4K Max (2nd Gen)

$$StickScore 3.5/5
5%
of Amazon ratings are 1–2 stars
(checked 2026-10-10)
83,430 ratings; the listing may include reviews of the earlier 4K Max.

CNET's fastest streaming device: quick app loading, Wi-Fi 6E and every major HDR format. Reviewers dislike the Prime-first home screen and its ads, there's no AirPlay or Chromecast, and Amazon raised its list price from $59 to $84 in August 2026.

Top complaints

  • Ads and Prime-first home screen

    CNET lists ads as prevalent on the home screen and screensaver and calls search results wonky. Wirecutter says it's still too Prime Video-centric with an annoying amount of ads, though it found Amazon's revamped interface (rolling out since Feb 2026) much less Prime-centric.

  • Freezes and remote failures for some

    Amazon's review summary says reliability and the remote are mixed, with some owners reporting the remote stops working after a month and the stick freezing and needing frequent restarts.

  • No AirPlay or Chromecast; small upgrade

    CNET lists no Chromecast or AirPlay support, and its roundup calls the 2023 model only slightly improved over the previous one.

What owners love

Good for
  • Alexa, Echo and Ring households
  • Fast app switching on a stick
  • Busy Wi-Fi 6E networks

Scores (tap for why)

What experts say

  • CNET: Fastest streaming device, 8.4/10. Fast with the latest playback standards, but only slightly improved from the previous model.
  • Wirecutter (NYT): Not a pick: impressive specs, but too Prime Video-centric with too many home-screen ads. Its new interface, tested on this stick, is a big improvement.
Full breakdown →Check price on AmazonWe don't list prices — they change daily. Paid link.
#6
Onn (Walmart)

Onn 4K Pro Streaming Device (Google TV)

$$BoxScore 3.6/5
Amazon 1–2 star share
not available

Wirecutter's budget pick and a PCMag Editors' Choice: the same Google TV software as Google's box, plus Wi-Fi 6, Ethernet and hands-free voice, for far less. It stutters a little more, feels cheaper, and is sold only at Walmart. Walmart now sells a 2026 refresh; the expert reviews cover the earlier model.

Top complaints

  • Slower and stutters

    Wirecutter found it slower to load the home screen and apps than the Google TV Streamer, more hiccup-prone after several apps, and quick to close background apps. PCMag says menus occasionally stutter.

  • Cheap-feeling hardware

    Wirecutter calls the plastic box, mesh cover, barrel AC plug and remote low-quality, says it might not survive a few knocks, and finds the big 'Free TV' remote button tacky.

  • Walmart only; audio dropouts for some

    Wirecutter notes it's sold only at Walmart and may be out of stock. Walmart's AI review summary for the 2026 model says sound can cut out, pop or go quiet.

What owners love

  • Full Google TV for less

    PCMag calls it what the Google TV Streamer should have been: Dolby Vision, Atmos, Google Cast and all major apps including Twitch. Wirecutter found it snappier than the Roku Ultra.

  • Hands-free voice with a mic switch

    Far-field microphones in the box let you say 'Hey Google' without the remote, and a physical switch turns them off (Wirecutter, PCMag).

  • Lots of ports and extras

    Wi-Fi 6, Ethernet, a USB-A port, a remote finder and an HDMI cable in the box (Wirecutter). Walmart shoppers praise easy setup and value.

Good for
  • Google TV on a budget
  • Hands-free 'Hey Google' voice control
  • Wi-Fi 6 plus an Ethernet port

Scores (tap for why)

  • Speed & interface3.5
    Why 3.5?Slower and more hiccup-prone than the Google TV Streamer but snappier than the Roku Ultra (Wirecutter); occasional stutter (PCMag).
  • Apps & formats4.0
    Why 4.0?Dolby Vision, Atmos, Google Cast and all major apps (PCMag); no AirPlay on Google TV streamers (PCMag roundup).
  • Ads & privacy3.5
    Why 3.5?Same Google TV home screen as the top pick (Wirecutter). The always-ready microphones can be switched off on the box (Wirecutter); the remote has a large 'Free TV' button.
  • Remote3.5
    Why 3.5?Works well enough and has a customizable shortcut and a finder chime, but feels cheap (Wirecutter, PCMag).
  • Wi-Fi & reliability3.5
    Why 3.5?Wi-Fi 6 plus (non-gigabit) Ethernet, but Wirecutter doubts it would survive knocks. Walmart shows 6% 1-2 star ratings for the 2026 model.

What experts say

  • Wirecutter (NYT): Budget pick (updated 2026-03-05): same Google TV interface, hands-free voice and Wi-Fi 6, but slower, cheaper-feeling and Walmart-only.
  • PCMag: 4.5/5, Editors' Choice and best Google TV streamer in its roundup (updated 2026-04-30). Its only listed con is occasional stutter.
Full breakdown →Check price on AmazonWe don't list prices — they change daily. Paid link.
#7
Roku

Roku Streaming Stick 4K

$$StickScore 3.2/5
4%
of Amazon ratings are 1–2 stars
(checked 2026-10-10)
99,178 ratings; the listing pools style variants.

Wirecutter's pick for Roku fans and CNET's top-rated stick (9.0): simple, with Dolby Vision, AirPlay and a long-range Wi-Fi receiver. It's much slower than the boxes, there's no Ethernet, and Roku raised its list price from $50 to $80 in July 2026.

Top complaints

  • Slow next to the boxes

    Wirecutter says it's much slower to load apps, move through tiles and answer voice queries than its other picks.

  • Weaker search and discovery

    Wirecutter says Roku's interface feels dated and doesn't show what you were watching across apps. CNET lists a limited voice assistant, no smart-home control and no gaming services, and says it doesn't support Dolby Atmos (Wirecutter says it passes Atmos through).

  • Remote problems for some

    Amazon's review summary says the remote gets mixed feedback, with some owners reporting it would not work.

What owners love

  • Simple, clean interface

    Wirecutter calls the home screen clean and easy to customize. Amazon shoppers say it works out of the box and praise the uncluttered interface and value.

  • Wide format support and AirPlay

    HDR10, HDR10+, Dolby Vision and HLG, plus AirPlay 2 and the Apple TV app (Wirecutter). CNET praises the app selection and search.

  • RF remote with TV controls

    The remote works through walls and cabinets and has TV power, volume and mute; the Roku app adds private listening (Wirecutter).

Good for
  • A simple app-grid interface
  • Hiding the player behind the TV
  • iPhone owners who want AirPlay

Scores (tap for why)

What experts say

  • Wirecutter (NYT): Best for Roku fans and stick lovers (updated 2026-03-05). Clean and app-rich, but slower and with weaker discovery than Google TV.
  • CNET: Best stick for HDR content, 9.0/10. It costs $10 more than the nearly identical Stick Plus and lacks Atmos, gaming and smart-home control.
Full breakdown →Check price on AmazonWe don't list prices — they change daily. Paid link.
#8
Roku

Roku Streaming Stick Plus (2025)

$$StickScore 2.9/5
5%
of Amazon ratings are 1–2 stars
(checked 2026-10-10)
10,591 ratings.

Tom's Guide's best streaming device overall: tiny, powered by the TV's USB port, with good 4K HDR and Roku's simple menus. It drops Dolby Vision and Atmos, Tom's Guide calls the ads intrusive, and its list price rose from $40 to $60 in July 2026.

Top complaints

What owners love

Good for
  • Travel and second TVs
  • A simple, low-cost 4K upgrade
  • AirPlay from Apple devices

Scores (tap for why)

What experts say

  • Tom's Guide: Best overall (updated 2026-10-01) and best-value Roku. Excellent 4K and a simple UI; the cons are ads, a battery remote and no Dolby Vision or Atmos.
  • PCMag: 4.0/5, most user-friendly streamer. It lacks Dolby Vision, Atmos and a Twitch app.
  • Wirecutter (NYT): Not a pick: not sure who it's for, since you give up Dolby Vision and Atmos to save at most $10 versus the Stick 4K.
Full breakdown →Check price on AmazonWe don't list prices — they change daily. Paid link.

Questions people ask

What do streaming device owners complain about most?

Across the 8 popular streaming devices we compared, the complaints that came up most were: crashes and dropped connections; ads and maker-first home screens; remote gripes; higher prices; format and casting gaps.

What is the best streaming device overall?

Our top pick is the Apple TV 4K (3rd Gen, 2022). The fastest box testers have used, with clean tvOS, Dolby Vision, HDR10+ and Atmos, and a HomeKit/Thread hub. Apple raised its price to $199 in June 2026, it puts Apple's own content first, and the touch remote can be finicky. A new Apple event is set for Oct. 13, 2026, so a refresh is possible. Its most common complaint: expensive, and now pricier.

How does ConsFirst rank streaming devices?

We summarize owner complaints from retailer reviews and the results of independent expert tests, score each model on speed & interface, apps & formats, ads & privacy, remote, wi-fi & reliability, and rank by those scores minus how common the complaints are. Every claim links to its source.

Compare the top picks

Side by side

ModelPrice1–2★ shareScore#1 complaint
Apple TV 4K (3rd Gen, 2022)$$$3%4.2Expensive, and now pricier
Google TV Streamer (4K)$$$12%4.0Price went up
Amazon Fire TV Cube (3rd Gen)$$$10%3.7Expensive
Roku Ultra (2024)$$$9%3.6Expensive for what it adds
Amazon Fire TV Stick 4K Max (2nd Gen)$$5%3.5Ads and Prime-first home screen
Onn 4K Pro Streaming Device (Google TV)$$—3.6Slower and stutters
Roku Streaming Stick 4K$$4%3.2Slow next to the boxes
Roku Streaming Stick Plus (2025)$$5%2.9No Dolby Vision or Atmos

Price tiers: $ under $50 · $$ $50–100 · $$$ over $100 (typical list price, not a live price).

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