ConsFirst / Streaming devices
Streaming devices: the downsides, first
Streaming devices get few 1–2 star Amazon ratings (3–12% for the ones we checked), but crashes and dropped connections come up for five of the eight, and ads or a home screen that pushes the maker's own content come up for four. Several list prices went up in mid-2026. Here are the most popular streaming sticks and boxes in the US, with their downsides first.
8 models compared25 sources readUpdated October 2026
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All 8 streaming devices, ranked
Ranked by test scores, minus how common and serious the complaints are. How we rank
#1
Apple
$$$Box with smart-home hubScore 4.2/5
3%
of Amazon ratings are 1–2 stars
(checked 2026-10-10)1,750 ratings for the Wi-Fi 64GB model; the Wi-Fi + Ethernet 128GB model has a separate listing. No 'Customers say' summary was shown.The fastest box testers have used, with clean tvOS, Dolby Vision, HDR10+ and Atmos, and a HomeKit/Thread hub. Apple raised its price to $199 in June 2026, it puts Apple's own content first, and the touch remote can be finicky. A new Apple event is set for Oct. 13, 2026, so a refresh is possible.
Top complaints
- Expensive, and now pricierVery common
CNET lists it as 'still a lot more expensive than rival, capable streamers' and Tom's Guide as 'still expensive'. PCMag notes Apple raised the price by $70 to $199 on June 25, 2026, citing memory costs.
- Finicky remote, no Find MyMentioned often
PCMag found the touchpad overly sensitive and the lack of a home button unintuitive (both can be changed in settings). Wirecutter calls the remote sometimes finicky, and Tom's Guide lists no Find My remote feature.
- Apple-first, with some gapsMentioned often
Wirecutter says it puts Apple's content at the forefront. PCMag found tvOS and the Apple TV app confusingly overlapping, no live TV guide, no YouTube Music, and Siri only via the remote. Ethernet is only on the pricier model (CNET).
What owners love
- Fastest load times
Tom's Guide says the A15 chip beats the Fire TV Cube and Roku Ultra on loading Netflix, YouTube and Disney+. CNET timed it at 8 seconds vs 14 for the Roku Ultra (2024) and says it's quicker than the Google TV Streamer.
- Top formats and Apple integration
Dolby Vision, HDR10+, HLG, Atmos and lossless audio; easy setup from an iPhone; works as a HomeKit hub (PCMag). Tom's Guide notes Thread support for Matter.
- Still getting updates
tvOS 27 arrived on Sept. 15, 2026 for the 2nd and 3rd Gen Apple TV 4K, with faster app launches and quicker AirPlay (Tom's Guide).
Skip it if…- You're on a budget
- You don't use Apple services
- You want hands-free voice control
Good for- iPhone, Mac and HomeKit households
- The fastest app loading
- Apple Arcade and Apple Fitness+
Scores (tap for why)
- Speed & interface5.0
Why 5.0?
Fastest load times in Tom's Guide and CNET comparisons; PCMag calls it downright snappy. - Apps & formats4.5
Why 4.5?
Every major format, AirPlay 2 and most streaming apps; no YouTube Music app or live TV guide (PCMag). - Ads & privacy4.0
Why 4.0?
None of the reviews read flag home-screen ads, but Wirecutter says it puts Apple's own content first and PCMag notes promo video at the top of the home screen. - Remote3.0
Why 3.0?
USB-C aluminum Siri remote, but an overly sensitive touchpad (PCMag), sometimes finicky (Wirecutter), and no Find My (Tom's Guide). - Wi-Fi & reliability4.5
Why 4.5?
Wi-Fi 6 with Ethernet on the 128GB model (PCMag); only 3% of Amazon ratings are 1-2 stars (small sample).
What experts say
- Tom's Guide: Best for Apple users (updated 2026-10-01). Fastest app loads and the cleanest interface; still expensive and no Find My remote.
- PCMag: 3.5/5, best for Siri users. Fast and well integrated, but pricey, with confusing app overlap and Siri only through the remote.
- CNET: Best for gamers and power users, 8.0/10. Speedy, but much pricier than rivals and Apple Arcade gaming remains thin.
- Wirecutter (NYT): Not a pick: zippy and intuitive but Apple-content-first and not much more powerful than the cheaper Google TV Streamer.
#2
Google
$$$Box with smart-home hubScore 4.0/5
12%
of Amazon ratings are 1–2 stars
(checked 2026-10-10)4,299 ratings; the listing may pool the Hazel and Porcelain colors.Wirecutter's top pick: very fast, with the best cross-app home screen and search, plus a Google Home and Matter hub built in. It's Wi-Fi 5 only, has no hands-free voice or AirPlay, and Google's store now lists it at $149.99, up from the $99 most reviews were written at.
Top complaints
- Price went upVery common
Reviewers note it launched at $99, twice the old Chromecast with Google TV, and CNET lists 'costs twice what most streaming sticks do' as a con. Google's own store now lists it at $149.99. Amazon's review summary says some owners consider it overpriced.
- Busy interface, some app gapsMentioned often
CNET calls the interface very busy, says the content rows can't be customized and the simpler apps-only mode disables search. At its 2024 review CNET found Apple Music and BritBox didn't work and Xbox Cloud Gaming, Luna and PlayStation Plus were missing. Amazon owners report trouble with unofficial apps.
- Wi-Fi 5, no hands-free voice, no AirPlayMentioned often
Wirecutter lists Wi-Fi 5 only, no far-field microphones and no Alexa, Siri or AirPlay 2 support as flaws, and wishes an HDMI cable were included. PCMag notes the cheaper Onn 4K Pro has Wi-Fi 6 and hands-free voice. Amazon's summary says some owners report units that stop working.
What owners love
- Fast, with the best content home screen
Wirecutter says apps boot instantly and it felt faster than the Roku Ultra; Google TV shows what you were watching across services and searches all of them without pushing one store.
- Smart-home control on the TV
Tom's Guide could view cameras and dim lights from an on-screen Google Home panel. It works as a Google Home hub with Matter and Thread (Wirecutter).
- Good remote with a finder button
Wirecutter calls the remote's navigation pad fast and accurate. A button on the box makes the remote chime, which Tom's Guide could hear through couch cushions. Amazon owners praise the 4K picture and easy setup.
Skip it if…- You use AirPlay from an iPhone
- You want hands-free voice control
- You want a stick that hides behind the TV
Good for- Subscribers to many services who want one home screen
- Google Home and Nest households
- A wired Ethernet setup
Scores (tap for why)
- Speed & interface4.5
Why 4.5?
Wirecutter found it faster than the Roku Ultra and the Onn box. CNET found the Apple TV 4K quicker and a slow 42-second restart. - Apps & formats4.0
Why 4.0?
Dolby Vision, HDR10+, Atmos and Google Cast (Wirecutter, Tom's Guide), but no AirPlay, and CNET found some app and cloud-gaming gaps. - Ads & privacy3.5
Why 3.5?
Wirecutter says Google TV is more service-neutral than Amazon or Apple. CNET calls the content-heavy home screen very busy. No microphones on the box itself. - Remote4.5
Why 4.5?
Fast, accurate pad and a remote finder (Wirecutter, Tom's Guide); CNET would have preferred a rechargeable battery to AA cells. - Wi-Fi & reliability3.5
Why 3.5?
Gigabit Ethernet but only Wi-Fi 5 (Wirecutter, PCMag). 12% of Amazon ratings are 1-2 stars, with some owners saying it stopped working.
What experts say
- Wirecutter (NYT): Top pick (updated 2026-03-05): fastest and best at organizing content, with Dolby Vision and Atmos. Its flaws are Wi-Fi 5, no hands-free voice, no AirPlay and no HDMI cable in the box.
- Tom's Guide: #2, best for live TV (updated 2026-10-01). It praises the smart-home controls and Gemini features; the cons are the higher price and that it can't fit behind a TV.
- CNET: Best for Android users, 8.2/10. Powerful and great for smart homes, but the interface is busy and the Apple TV 4K is quicker.
#3
Amazon
$$$BoxScore 3.7/5
10%
of Amazon ratings are 1–2 stars
(checked 2026-10-10)16,034 ratings; the listing may include reviews of earlier Cube generations.PCMag's pick for hands-free Alexa: a fast box with Ethernet, Wi-Fi 6E and an HDMI input that puts Alexa over your cable box. It's expensive at $199.99, Prime-first like other Fire TVs, has no AirPlay or Cast, and 1 in 10 Amazon ratings are 1-2 stars, with crash and Wi-Fi complaints.
Top complaints
- ExpensiveVery common
PCMag lists the price as its main con. Its list price is now $199.99 per PCMag and Tom's Guide (it launched at $139.99). Amazon owners are divided on value.
- Crashes and Wi-Fi problems for someMentioned often
Amazon's review summary says functionality is mixed, with some owners saying it hardly ever works, crashes all the time or has Wi-Fi connectivity issues.
- Prime-first and too specializedMentioned often
Wirecutter says it still puts Prime Video content at the forefront and is too specialized. PCMag notes no AirPlay or Google Cast, and that Wi-Fi 6E doesn't improve video quality.
What owners love
- Hands-free Alexa
Far-field microphones let you search, open apps, control the smart home and switch inputs without the remote; a button mutes the mics (PCMag, Tom's Guide).
- Quick, with every port
PCMag found menus, Alexa and app switching snappy, with Ethernet, USB, HDMI pass-through and an IR extender jack. Amazon shoppers call navigation super fast.
- Strong picture
Dolby Vision, HDR10+ and Atmos; PCMag found 4K HDR loaded quickly and reliably. Amazon shoppers praise the crystal-clear 4K.
Skip it if…- You don't use Alexa
- You want service-neutral recommendations
- You're on a budget
Good for- Hands-free Alexa control of the TV and smart home
- Routing a cable box or console through Alexa
- Wired Ethernet setups
Scores (tap for why)
- Speed & interface4.5
Why 4.5?
Quick menus, Alexa and app switching (PCMag); Amazon owners praise speed. Tom's Guide found the Apple TV 4K faster at loading apps. - Apps & formats4.0
Why 4.0?
Dolby Vision, HDR10+, Atmos and HDMI input, but no AirPlay or Google Cast (PCMag). - Ads & privacy2.0
Why 2.0?
Prime content up front like other Fire TVs (Wirecutter), whose home screens CNET and Tom's Guide describe as ad-heavy. Always-listening mics can be muted (PCMag). - Remote4.5
Why 4.5?
Hands-free voice means you often don't need the remote, which adds TV, channel and recents buttons (PCMag). - Wi-Fi & reliability3.5
Why 3.5?
Wi-Fi 6E plus Ethernet (PCMag), but Amazon owners report crashes and Wi-Fi issues; 10% of ratings are 1-2 stars.
What experts say
- PCMag: 4.0/5, Editors' Choice; best for hands-free Alexa in the roundup (updated 2026-04-30). The only real complaint is cost.
- Wirecutter (NYT): Not a pick: appeals to Alexa die-hards, but it is Prime-first and too specialized.
9%
of Amazon ratings are 1–2 stars
(checked 2026-10-10)8,913 ratings.The best Roku box: Wi-Fi 6, Ethernet, Dolby Vision and Atmos, and a backlit hands-free Voice Remote Pro. Testers disagree on speed (Wirecutter found it sluggish next to Google TV), Tom's Guide flags intrusive ads, and Roku raised its list price from $100 to $150 in July 2026.
Top complaints
- Expensive for what it addsVery common
Tom's Guide and PCMag list the price as a con. CNET says a speed bump, faster Wi-Fi and Bluetooth aren't enough for a flagship, and the new remote can be added to any Roku for $30. Roku raised its list price to $150 in July 2026.
- Crashes and dropped connections for someMentioned often
Amazon's review summary says connectivity is mixed, with some owners reporting frequent disconnections, and that some say the device crashes or freezes weekly and the remote doesn't work properly.
- Remote lost the headphone jack; voice lagsMentioned often
PCMag and CNET note the new Voice Remote Pro drops the 3.5mm headphone jack. CNET found it slower to respond to 'Hey Roku' than the old remote, and PCMag calls Roku's voice features stiff.
What owners love
- Fast, wired-ready connectivity
PCMag found app opening and menus rapid, with Wi-Fi 6 and an Ethernet port. Tom's Guide says only the Apple TV 4K matches its lag-free performance.
- Great remote
Backlit buttons, USB-C charging, hands-free voice with a mic mute switch, and a finder button on the box (PCMag). Amazon owners like the rechargeable remote.
- Full format support plus USB media
Dolby Vision, HDR10+, HLG and Atmos, USB playback and AirPlay (PCMag, Tom's Guide). Amazon shoppers praise the 4K picture and easy setup.
Skip it if…- You want the snappiest box for the money
- You want deep smart-home control
- You want a headphone jack on the remote
Good for- Roku fans who want the fastest Roku
- Wired Ethernet or Wi-Fi 6 homes
- A rechargeable remote you can find by voice
Scores (tap for why)
- Speed & interface3.5
Why 3.5?
Fast per PCMag and Tom's Guide, but Wirecutter found it sluggish next to Google TV boxes and CNET timed it well behind the Apple TV 4K. - Apps & formats4.0
Why 4.0?
Dolby Vision, HDR10+, Atmos, AirPlay and USB media; no Twitch app (PCMag). - Ads & privacy3.0
Why 3.0?
Tom's Guide lists intrusive ads; the remote's microphone has a physical mute switch (PCMag). A 2024 Tom's Guide review called Roku's interface ad-free, which its current guides contradict. - Remote4.0
Why 4.0?
Backlit, rechargeable, hands-free with a finder (PCMag), but no headphone jack and slower wake-word response (CNET). - Wi-Fi & reliability3.5
Why 3.5?
Wi-Fi 6 plus Ethernet (PCMag), but Amazon owners report disconnections and weekly crashes; 9% of ratings are 1-2 stars.
What experts say
- PCMag: 4.0/5, most advanced Roku. Fast and well connected, but pricey, with voice features behind rivals and no Twitch app.
- Tom's Guide: Best premium Roku (updated 2026-07-28). Incredibly fast with the Voice Remote Pro; the cons are price, limited smart-home features and intrusive ads.
- CNET: 7.9/10. The best Roku yet but only marginally faster; the Apple TV 4K loaded a test movie in 8 seconds vs 14.
- Wirecutter (NYT): Not a pick: substantially more sluggish than the Google TV Streamer and even the Onn budget box.
#5
Amazon
$$StickScore 3.5/5
5%
of Amazon ratings are 1–2 stars
(checked 2026-10-10)83,430 ratings; the listing may include reviews of the earlier 4K Max.CNET's fastest streaming device: quick app loading, Wi-Fi 6E and every major HDR format. Reviewers dislike the Prime-first home screen and its ads, there's no AirPlay or Chromecast, and Amazon raised its list price from $59 to $84 in August 2026.
Top complaints
- Ads and Prime-first home screenVery common
CNET lists ads as prevalent on the home screen and screensaver and calls search results wonky. Wirecutter says it's still too Prime Video-centric with an annoying amount of ads, though it found Amazon's revamped interface (rolling out since Feb 2026) much less Prime-centric.
- Freezes and remote failures for someMentioned often
Amazon's review summary says reliability and the remote are mixed, with some owners reporting the remote stops working after a month and the stick freezing and needing frequent restarts.
- No AirPlay or Chromecast; small upgradeMentioned often
CNET lists no Chromecast or AirPlay support, and its roundup calls the 2023 model only slightly improved over the previous one.
What owners love
- Very fast
CNET names it the fastest streaming device, with apps loading almost immediately. Amazon shoppers call it responsive.
- All the formats, more storage
Dolby Vision, HDR10+ and Atmos (Wirecutter), 16GB of storage and Wi-Fi 6E, plus Xbox Game Pass cloud gaming (Tom's Guide).
- Great picture, easy setup
Amazon shoppers praise the 4K picture and sound, easy setup and value compared with cable.
Skip it if…- You dislike ads on your home screen
- You stream from an iPhone or Android phone
- You want service-neutral search
Good for- Alexa, Echo and Ring households
- Fast app switching on a stick
- Busy Wi-Fi 6E networks
Scores (tap for why)
- Speed & interface4.5
Why 4.5?
CNET's fastest streaming device; Amazon owners call it responsive, though some report freezes. - Apps & formats4.0
Why 4.0?
Dolby Vision, HDR10+, Atmos and Xbox cloud gaming (Wirecutter, Tom's Guide), but no AirPlay or Chromecast (CNET). - Ads & privacy2.0
Why 2.0?
Ads on the home screen and screensaver (CNET), an annoying amount of ads (Wirecutter); Tom's Guide calls the Fire TV home screen increasingly an ad fest. - Remote3.5
Why 3.5?
Alexa voice, TV controls and app shortcut keys (CNET); some Amazon owners say it stops working after a month. Amazon's new findable Remote Plus isn't due until January 2027. - Wi-Fi & reliability3.5
Why 3.5?
Wi-Fi 6E but no Ethernet (Tom's Guide, PCMag). Only 5% of Amazon ratings are 1-2 stars, though some owners report freezes.
What experts say
- CNET: Fastest streaming device, 8.4/10. Fast with the latest playback standards, but only slightly improved from the previous model.
- Wirecutter (NYT): Not a pick: impressive specs, but too Prime Video-centric with too many home-screen ads. Its new interface, tested on this stick, is a big improvement.
#6
Onn (Walmart)
$$BoxScore 3.6/5
Amazon 1–2 star share
not available
Wirecutter's budget pick and a PCMag Editors' Choice: the same Google TV software as Google's box, plus Wi-Fi 6, Ethernet and hands-free voice, for far less. It stutters a little more, feels cheaper, and is sold only at Walmart. Walmart now sells a 2026 refresh; the expert reviews cover the earlier model.
Top complaints
- Slower and stuttersVery common
Wirecutter found it slower to load the home screen and apps than the Google TV Streamer, more hiccup-prone after several apps, and quick to close background apps. PCMag says menus occasionally stutter.
- Cheap-feeling hardwareMentioned often
Wirecutter calls the plastic box, mesh cover, barrel AC plug and remote low-quality, says it might not survive a few knocks, and finds the big 'Free TV' remote button tacky.
- Walmart only; audio dropouts for someOccasional
Wirecutter notes it's sold only at Walmart and may be out of stock. Walmart's AI review summary for the 2026 model says sound can cut out, pop or go quiet.
What owners love
- Full Google TV for less
PCMag calls it what the Google TV Streamer should have been: Dolby Vision, Atmos, Google Cast and all major apps including Twitch. Wirecutter found it snappier than the Roku Ultra.
- Hands-free voice with a mic switch
Far-field microphones in the box let you say 'Hey Google' without the remote, and a physical switch turns them off (Wirecutter, PCMag).
- Lots of ports and extras
Wi-Fi 6, Ethernet, a USB-A port, a remote finder and an HDMI cable in the box (Wirecutter). Walmart shoppers praise easy setup and value.
Skip it if…- You don't shop at Walmart
- You want the smoothest multitasking
- You want sturdy, premium hardware
Good for- Google TV on a budget
- Hands-free 'Hey Google' voice control
- Wi-Fi 6 plus an Ethernet port
Scores (tap for why)
- Speed & interface3.5
Why 3.5?
Slower and more hiccup-prone than the Google TV Streamer but snappier than the Roku Ultra (Wirecutter); occasional stutter (PCMag). - Apps & formats4.0
Why 4.0?
Dolby Vision, Atmos, Google Cast and all major apps (PCMag); no AirPlay on Google TV streamers (PCMag roundup). - Ads & privacy3.5
Why 3.5?
Same Google TV home screen as the top pick (Wirecutter). The always-ready microphones can be switched off on the box (Wirecutter); the remote has a large 'Free TV' button. - Remote3.5
Why 3.5?
Works well enough and has a customizable shortcut and a finder chime, but feels cheap (Wirecutter, PCMag). - Wi-Fi & reliability3.5
Why 3.5?
Wi-Fi 6 plus (non-gigabit) Ethernet, but Wirecutter doubts it would survive knocks. Walmart shows 6% 1-2 star ratings for the 2026 model.
What experts say
- Wirecutter (NYT): Budget pick (updated 2026-03-05): same Google TV interface, hands-free voice and Wi-Fi 6, but slower, cheaper-feeling and Walmart-only.
- PCMag: 4.5/5, Editors' Choice and best Google TV streamer in its roundup (updated 2026-04-30). Its only listed con is occasional stutter.
4%
of Amazon ratings are 1–2 stars
(checked 2026-10-10)99,178 ratings; the listing pools style variants.Wirecutter's pick for Roku fans and CNET's top-rated stick (9.0): simple, with Dolby Vision, AirPlay and a long-range Wi-Fi receiver. It's much slower than the boxes, there's no Ethernet, and Roku raised its list price from $50 to $80 in July 2026.
Top complaints
- Slow next to the boxesVery common
Wirecutter says it's much slower to load apps, move through tiles and answer voice queries than its other picks.
- Weaker search and discoveryMentioned often
Wirecutter says Roku's interface feels dated and doesn't show what you were watching across apps. CNET lists a limited voice assistant, no smart-home control and no gaming services, and says it doesn't support Dolby Atmos (Wirecutter says it passes Atmos through).
- Remote problems for someMentioned often
Amazon's review summary says the remote gets mixed feedback, with some owners reporting it would not work.
What owners love
- Simple, clean interface
Wirecutter calls the home screen clean and easy to customize. Amazon shoppers say it works out of the box and praise the uncluttered interface and value.
- Wide format support and AirPlay
HDR10, HDR10+, Dolby Vision and HLG, plus AirPlay 2 and the Apple TV app (Wirecutter). CNET praises the app selection and search.
- RF remote with TV controls
The remote works through walls and cabinets and has TV power, volume and mute; the Roku app adds private listening (Wirecutter).
Skip it if…- You want the fastest app loading
- You want one home screen across services
- You need Ethernet
Good for- A simple app-grid interface
- Hiding the player behind the TV
- iPhone owners who want AirPlay
Scores (tap for why)
- Speed & interface2.5
Why 2.5?
Much slower to load apps and answer voice queries than larger streamers (Wirecutter). - Apps & formats3.5
Why 3.5?
Large app selection, Dolby Vision, HDR10+ and AirPlay 2; Atmos is pass-through only (Wirecutter) and CNET lists no Atmos support. - Ads & privacy3.0
Why 3.0?
Tom's Guide calls ads the biggest drawback of Roku sticks and says to turn off video autoplay. Wirecutter says Roku is relatively content-neutral. - Remote3.5
Why 3.5?
RF remote with TV controls and mute (Wirecutter), but it can't easily be replaced by a cheap universal remote, and Amazon owners are mixed. - Wi-Fi & reliability3.5
Why 3.5?
Wi-Fi 5 with a long-range receiver in the power cable, no Ethernet (Wirecutter, Tom's Guide). Only 4% of Amazon ratings are 1-2 stars.
What experts say
- Wirecutter (NYT): Best for Roku fans and stick lovers (updated 2026-03-05). Clean and app-rich, but slower and with weaker discovery than Google TV.
- CNET: Best stick for HDR content, 9.0/10. It costs $10 more than the nearly identical Stick Plus and lacks Atmos, gaming and smart-home control.
5%
of Amazon ratings are 1–2 stars
(checked 2026-10-10)10,591 ratings.Tom's Guide's best streaming device overall: tiny, powered by the TV's USB port, with good 4K HDR and Roku's simple menus. It drops Dolby Vision and Atmos, Tom's Guide calls the ads intrusive, and its list price rose from $40 to $60 in July 2026.
Top complaints
- No Dolby Vision or AtmosVery common
Tom's Guide and PCMag both list the lack of Dolby Vision and Dolby Atmos as a con. Wirecutter says that's not worth saving about $10 over the Stick 4K.
- Intrusive adsMentioned often
Tom's Guide calls ads the biggest drawback, advising you to turn off video autoplay to avoid noisy videos on startup, and lists intrusive ads as a con.
- Disconnections and dead units for someMentioned often
Amazon's review summary says connectivity and the remote are mixed, with some owners reporting disconnections and several saying it stops working randomly. Tom's Guide notes the remote needs batteries and the stick doesn't fit behind every HDMI port.
What owners love
- Compact and powered by the TV
Tom's Guide praises how small it is and that it runs off the TV's USB port, which makes it good for travel. PCMag notes it doesn't need a wall outlet.
- Simple, snappy interface
Tom's Guide found 4K playback hitch-free with no slowdown while browsing. PCMag calls it the most user-friendly streamer. Amazon shoppers call it the best Roku yet and say it runs without lag.
- Niche apps and AirPlay
Tom's Guide notes niche services like HiDive are on Roku; PCMag lists AirPlay support.
Skip it if…- You have a Dolby Vision TV or Atmos soundbar
- You hate home-screen ads
- You need Ethernet
Good for- Travel and second TVs
- A simple, low-cost 4K upgrade
- AirPlay from Apple devices
Scores (tap for why)
- Speed & interface3.0
Why 3.0?
Snappy navigation in Tom's Guide testing and quick per PCMag's Roku stick reviews; the Ultra is smoother (Tom's Guide). - Apps & formats3.0
Why 3.0?
4K with HDR10/HDR10+ and AirPlay, but no Dolby Vision, Atmos or Twitch (PCMag, Tom's Guide). - Ads & privacy2.5
Why 2.5?
Tom's Guide lists intrusive ads and autoplaying video ads at startup as the biggest drawback. - Remote3.0
Why 3.0?
Well laid out but basic and battery-powered, with no Voice Remote Pro (Tom's Guide). Amazon owners are mixed on the remote. - Wi-Fi & reliability3.0
Why 3.0?
Wi-Fi 5 (802.11ac), no Ethernet (Tom's Guide). Amazon owners report disconnections and units that stop working, though only 5% of ratings are 1-2 stars.
What experts say
- Tom's Guide: Best overall (updated 2026-10-01) and best-value Roku. Excellent 4K and a simple UI; the cons are ads, a battery remote and no Dolby Vision or Atmos.
- PCMag: 4.0/5, most user-friendly streamer. It lacks Dolby Vision, Atmos and a Twitch app.
- Wirecutter (NYT): Not a pick: not sure who it's for, since you give up Dolby Vision and Atmos to save at most $10 versus the Stick 4K.